Tag Archives: Press

FanFueled in the Press: The Revolution Will Not Be Service Charged

8 Dec

FanFueled’s in the news again; this time landing in one of the Windy City’s most popular magazines and web sites, Time Out: Chicago. You can currently view the piece in the December issue or you can check it out online now.

Time Out’s Brent DiCrescenzo spotlights FanFueled in a comprehensive piece on our story, our service, and our mission. The article also serves as a profile on Anderson Bell, FanFueled’s Founder and CEO, and offers insight into the start-up’s origins. There are a couple of cool anecdotes regarding the inspiration for FanFueled and how the company came to be.

“The idea for FanFueled came two years ago, when Bell logged on to Ticketmaster to buy passes to see Pearl Jam. After all of the “convenience fees” and service charges (which can often add up to 50 percent of the list price), Bell could no longer afford the tickets. “The light bulb went off that something was wrong with the industry,” Bell recalls.”

And for those unfamiliar with our services, the article does an excellent job of compartmentalizing everything we have to offer into a couple sentences. (But to truly get a feel for who we are and what we’re about, you need check us out, set up an event, or purchase tickets).

So far, this event is popping up on a number of social networking feeds, so be sure to like the article on Facebook or tweet about it. (Remember, we’re all about sharing). With extensive articles in Time Out and the Chicago Reader just this month, the FanFueled story will continue to spread. Stay tuned for future media coverage!

 

Today’s News: The Plot To Overthrow Ticketmaster

15 Nov

The ticketing industry is widely fragmented: Ticketmaster sells more than 130 million tickets a year, while numerous small companies compete for the rest of the live-event pie.  The most recent issue of Wired has a fantastic piece on the subject.  Its point: the ticketing industry is wide open for a new competitor that goes after Ticketmaster’s biggest weaknesses.  Wired reports:

“For all its clout, Ticketmaster has two major problems.  Most obviously, it gouges ticket buyers.  But less talked about is its lack of flexibility.  With an old codebase, a huge customer roster, and a long-established way of doing things, Ticketmaster is notoriously slow to innovate.  Its new CEO, Nathan Hubbard, points out that his company is starting to add features like interactive seat maps, but even he acknowledges that it can’t ‘turn on a dime like a startup.’

“Virtually all the new ticketing startups aim to lower service fees to fans.  But because this isn’t necessarily important to venues – in fact, it may run counter to their interests – the new guys must focus on Ticketmaster’s second weakness: its inability to innovate.”

For better or worse, Ticketmaster is the standard against which all other ticketing companies are judged.  As a result, new competitors have turned to social media integration, lower fees, and powerful analytics in order to differentiate themselves.  While Ticketmaster has a huge database of customer names (and the bands they’ve seen), the company’s sheer size makes it nearly impossible to use that data in a meaningful way.  When event promoters and artist management can apply that sort of demographic modeling, they are able to implement more effective marketing strategies that reach out to fans directly. (In related news, Chicago’s Jam Productions is suing Ticketmaster to be released from its pre-merger contract over concerns that rival promoter Live Nation could access confidential business information through Ticketmaster and use it against them.)

The fact of the matter is, Ticketmaster protects its bottom line by working for the venues, not the fans.  Fred Rosen, who ran the company from 1982 to 1998, used this realization to grow the company into the juggernaut it is today by thouroughly undercutting its main competitor, Ticketron.  Here’s how: Continue reading

FanFueled in the Press: The Ticket Service That Pays You Back

11 Nov

The word is out about FanFueled, and people are taking notice.  The Chicago Reader’s Miles Rayner spoke last week with FanFueled CEO and founder Anderson Bell about FanFueled’s vision for an evolved, socially-driven approach to the ticketing industry.  The article came out today – give it a read here. Here’s an excerpt:

FanFueled determines its fees according to a transparent system: $1.49 for tickets under $25, $2.49 for tickets more than $25 but less than $100, and so on up to a maximum of $4.49 for tickets that cost more than $200. (The service is free to organizers of free ticketed events.) If you’ve bought a ticket lately through Ticketmaster or any of its affiliates, like Live Nation or TicketWeb, the first thing that will strike you about these numbers is that they’re small. Ticketmaster tacks a $12.15 service fee onto a $149.50 Sade ticket, for instance; FanFueled would charge $3.49. Tickets to Atreyu’s House of Blues date next week have a face value of $23, but Live Nation adds a $2 facility charge and a $9.05 convenience fee—which compares pretty unfavorably with the $1.49 FanFueled would charge.

Rayner’s comparison is clear: for music fans on a budget (and who isn’t these days?), the extreme service fees that the established ticketing giants charge can be a dealbreaker.  And even if you’re willing to shell out, that extra money is cash you’re not going to spend on a CD or t-shirt at the show, depriving the bands of a serious chunk of their revenue. (According to a 2004 Rolling Stone article, merchandise sales are the biggest income source for bands both large and small.)  The FanFueled model is good for everyone – well, except for Ticketmaster.  It saves the fans money, it decreases the cost of marketing and promoting shows for event organizers, and it puts a bigger share of the wealth in the hands of artists.

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