Tag Archives: FanFueled

Share “Stanley’s Gettin Married” and Win Big!

8 Dec

Stanley’s Kitchen and Tap, one of our favorite “neighborhood joints” in all of Chicago, is hosting an unbelievably fun New Year’s Eve party: Stanley’s Getting Married. Stanley is “tying the knot” in a New Year’s celebration unlike any other. There will be a live wedding band, a best man speech, a garder toss, group dancing, late-night white castle, and much, much more. All guests are encouraged to dress in their TACKIEST wedding attire. It should be a blast.

If that’s not reason enough to purchase a ticket for the event, we will be offering some fantastic prizes for “Top Sharers.” All you have to do is purchase a ticket on FanFueled and share your link with friends on Facebook and Twitter. The person that shares with the most people will win Brunch for 10 people with a complimentary mimosa for all 10! Second prize is $100 cash. And 3rd prize is a bottle of Veuve Cliquot. And don’t forget that these prizes are IN ADDITION to the cash rewards that you earn just for sharing on FanFueled. You spread the word and we’ll share the wealth!

FanFueled in the Press: The Revolution Will Not Be Service Charged

8 Dec

FanFueled’s in the news again; this time landing in one of the Windy City’s most popular magazines and web sites, Time Out: Chicago. You can currently view the piece in the December issue or you can check it out online now.

Time Out’s Brent DiCrescenzo spotlights FanFueled in a comprehensive piece on our story, our service, and our mission. The article also serves as a profile on Anderson Bell, FanFueled’s Founder and CEO, and offers insight into the start-up’s origins. There are a couple of cool anecdotes regarding the inspiration for FanFueled and how the company came to be.

“The idea for FanFueled came two years ago, when Bell logged on to Ticketmaster to buy passes to see Pearl Jam. After all of the “convenience fees” and service charges (which can often add up to 50 percent of the list price), Bell could no longer afford the tickets. “The light bulb went off that something was wrong with the industry,” Bell recalls.”

And for those unfamiliar with our services, the article does an excellent job of compartmentalizing everything we have to offer into a couple sentences. (But to truly get a feel for who we are and what we’re about, you need check us out, set up an event, or purchase tickets).

So far, this event is popping up on a number of social networking feeds, so be sure to like the article on Facebook or tweet about it. (Remember, we’re all about sharing). With extensive articles in Time Out and the Chicago Reader just this month, the FanFueled story will continue to spread. Stay tuned for future media coverage!

 

How Social Networks Help Your Event Sell Out

22 Nov

Last night, I had a bunch of friends over for a Thanksgiving potluck.  As we were sitting around after dinner, drinking coffee and lamenting Northwestern’s loss at historic Wrigley Field on Saturday, I started thinking about the power of social networks to bring people together.  There were my friends from high school, fraternity brothers, my girlfriend’s roommates – all together, sharing pie, and all because of the various ties of my social network.

So what does all this have to do with ticketing and event marketing? Quite a lot, it turns out.  Social networks – who we know and how we know them, and in turn who they know – are a fundamental thread of the fabric of society.  A lot of researchers, business analysts, and bloggers have spent time trying to quantify the benefits of a social network and the role that such networks play in our lives.  The Casey Foundation, a non-profit that helps disadvantaged children, authored a study on the role of social networks in strengthening families and transforming communities.  Academics James Fowler and Nicholas Cristakis wrote a book on the subject entitled Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives, and the book was named a must-read for 2010 byGood magazine. (See Fowler’s intriguing interview on “The Colbert Report” here.)

The book’s premise is simple: “Social influence does not end with the people we know.  If we affect our friends, and they affect their friends, then our actions can potentially affect people we have never met…We believe that our connections to other people matter most, and that by linking the study of individuals to the study of groups, the science of social networks can explain a lot about human experience.”

People follow the lead of their social networks.  More often than not, you like the same bands as your friends, wear the same styles, go to the same parties.  But the power of social networks goes deeper than that: not only are you connected to your friends, you are also indirectly connected to all their friends, and so on.  Tapping into these tertiary connections can help you find a new job, a great new band, or even a place to crash for the night in a random city after your flight gets cancelled.

The same thing happens when you host an event – in this case, a charity benefit bar night. First, you share it with a couple of close friends, e-mailing or calling them to make sure they’re coming, and tell them to invite as many friends as they want.  Then you post the event on Facebook, and invite everyone you know.  Well, they’re not all going to come, but when they reply to the event invitation, that shows up in their news feed, where one of their co-workers sees it when he’s surfing Facebook bored at work.  You’ve never met this person, but it turns out she’s a big supporter of your cause, and she comes to your event with a bunch of friends and a fat donation check.  The power of social networks, jumpstarted by the Web, is key to exposing your event to its full potential.

FanFueled understands the power of sharing and the value of social networks to publicizing events.  We’re the first online ticketing service to reward fans for sharing events, because we recognize that fans’ shared interests and social ties, not street team flyers or newspaper listings, are the best way to bring like-minded people together for a successful event.  Our rewards model follows this logic – we pay for referrals along several “degrees of separation.” It’s possible (and easy) to earn rewards from tickets bought by someone you don’t even know when you share your unique referral link, your friends buy tickets from it, and then they share too.  That’s the power of social networks, and the heart of what FanFueled stands for.

Today’s News: The Plot To Overthrow Ticketmaster

15 Nov

The ticketing industry is widely fragmented: Ticketmaster sells more than 130 million tickets a year, while numerous small companies compete for the rest of the live-event pie.  The most recent issue of Wired has a fantastic piece on the subject.  Its point: the ticketing industry is wide open for a new competitor that goes after Ticketmaster’s biggest weaknesses.  Wired reports:

“For all its clout, Ticketmaster has two major problems.  Most obviously, it gouges ticket buyers.  But less talked about is its lack of flexibility.  With an old codebase, a huge customer roster, and a long-established way of doing things, Ticketmaster is notoriously slow to innovate.  Its new CEO, Nathan Hubbard, points out that his company is starting to add features like interactive seat maps, but even he acknowledges that it can’t ‘turn on a dime like a startup.’

“Virtually all the new ticketing startups aim to lower service fees to fans.  But because this isn’t necessarily important to venues – in fact, it may run counter to their interests – the new guys must focus on Ticketmaster’s second weakness: its inability to innovate.”

For better or worse, Ticketmaster is the standard against which all other ticketing companies are judged.  As a result, new competitors have turned to social media integration, lower fees, and powerful analytics in order to differentiate themselves.  While Ticketmaster has a huge database of customer names (and the bands they’ve seen), the company’s sheer size makes it nearly impossible to use that data in a meaningful way.  When event promoters and artist management can apply that sort of demographic modeling, they are able to implement more effective marketing strategies that reach out to fans directly. (In related news, Chicago’s Jam Productions is suing Ticketmaster to be released from its pre-merger contract over concerns that rival promoter Live Nation could access confidential business information through Ticketmaster and use it against them.)

The fact of the matter is, Ticketmaster protects its bottom line by working for the venues, not the fans.  Fred Rosen, who ran the company from 1982 to 1998, used this realization to grow the company into the juggernaut it is today by thouroughly undercutting its main competitor, Ticketron.  Here’s how: Continue reading

FanFueled in the Press: The Ticket Service That Pays You Back

11 Nov

The word is out about FanFueled, and people are taking notice.  The Chicago Reader’s Miles Rayner spoke last week with FanFueled CEO and founder Anderson Bell about FanFueled’s vision for an evolved, socially-driven approach to the ticketing industry.  The article came out today – give it a read here. Here’s an excerpt:

FanFueled determines its fees according to a transparent system: $1.49 for tickets under $25, $2.49 for tickets more than $25 but less than $100, and so on up to a maximum of $4.49 for tickets that cost more than $200. (The service is free to organizers of free ticketed events.) If you’ve bought a ticket lately through Ticketmaster or any of its affiliates, like Live Nation or TicketWeb, the first thing that will strike you about these numbers is that they’re small. Ticketmaster tacks a $12.15 service fee onto a $149.50 Sade ticket, for instance; FanFueled would charge $3.49. Tickets to Atreyu’s House of Blues date next week have a face value of $23, but Live Nation adds a $2 facility charge and a $9.05 convenience fee—which compares pretty unfavorably with the $1.49 FanFueled would charge.

Rayner’s comparison is clear: for music fans on a budget (and who isn’t these days?), the extreme service fees that the established ticketing giants charge can be a dealbreaker.  And even if you’re willing to shell out, that extra money is cash you’re not going to spend on a CD or t-shirt at the show, depriving the bands of a serious chunk of their revenue. (According to a 2004 Rolling Stone article, merchandise sales are the biggest income source for bands both large and small.)  The FanFueled model is good for everyone – well, except for Ticketmaster.  It saves the fans money, it decreases the cost of marketing and promoting shows for event organizers, and it puts a bigger share of the wealth in the hands of artists.

Job Posting: Customer Acquisition – Marketing Superhero Wanted

5 Nov

 

Tired of fighting the forces of darkness alone or with a pack of wannabes?  Come join our emerging League of Superheroes who are turning the events industry on its head.  You will drive B2B and B2C customers to our website using your formidable special powers of analytics, copy writing, landing pages, and social media marketing.  Once they are there you will ensnare them using your Web of Stickiness, where they will happily remain forever.  Bruhahahaaaa….  You will also employ your spell of persuasion to work with bloggers to join our cause.
If this sounds like you might have what it takes to join forces, drop us a note with your tales of how you have used your special powers fighting the good fight in the past.
Contact us at careers@fanfueled.com.

Job Posting: Customer Retention – Do you have Spidey Sense?

5 Nov
Do you have Spidey Sense?
Can you use it with your customer engagement and support skills to battle the evil forces of churn?  We are looking for a Superhero to join our team which is completely disrupting the concert industry.  We need you to use your web shooting ability to ensare our customers in your web and make them sticky.  Using your unique powers and high tech weaponry, you will monitor customer behavior, swinging from building to building, and drop in when they need it to make them successful.  You will engage them through marketing interventions, blogging, newsletters, and other communications.  Using your social media and community building skills, you will make them delighted with us.
If you are up to the challenge, drop us a note and let us know how you can help us in the fight against churn and the arch enemies of the concert industry.
Contact us at careers@fanfueled.com.
%d bloggers like this: