Tag Archives: Events

Share “Stanley’s Gettin Married” and Win Big!

8 Dec

Stanley’s Kitchen and Tap, one of our favorite “neighborhood joints” in all of Chicago, is hosting an unbelievably fun New Year’s Eve party: Stanley’s Getting Married. Stanley is “tying the knot” in a New Year’s celebration unlike any other. There will be a live wedding band, a best man speech, a garder toss, group dancing, late-night white castle, and much, much more. All guests are encouraged to dress in their TACKIEST wedding attire. It should be a blast.

If that’s not reason enough to purchase a ticket for the event, we will be offering some fantastic prizes for “Top Sharers.” All you have to do is purchase a ticket on FanFueled and share your link with friends on Facebook and Twitter. The person that shares with the most people will win Brunch for 10 people with a complimentary mimosa for all 10! Second prize is $100 cash. And 3rd prize is a bottle of Veuve Cliquot. And don’t forget that these prizes are IN ADDITION to the cash rewards that you earn just for sharing on FanFueled. You spread the word and we’ll share the wealth!

Happy Halloween from FanFueled!

29 Oct

The only thing better than Halloween as a kid is Halloween as an adult.  If you still don’t have plans for this weekend, check out FanFueled for a ton of Halloween parties, bar packages, and haunted houses. The Heroes & Villains Party at Lasalle Power Co. is already sold out both nights, and so is the Vertigo Sky Lounge haunted house, thanks to the fans who shared the events online and spread the word to their friends.  There are still tickets available for these hot events going on this weekend, get them before it’s too late:

There are even more events to check out this weekend, so stop by FanFueled.com, pick up your tickets, and then share with your friends to earn rewards.  Send us your Halloween costume photos from this weekend’s events on our Facebook page – best costume wins a pair of tickets to Space Capone and Jeffrey David next Friday @ Lasalle Power Co!

FanFueled shares the wealth

18 Oct

We like to share, and share the wealth – that’s the foundation of FanFueled.  In this post, we’ll get into the “nuts and bolts” of what makes FanFueled work, and how it can supercharge your event’s success.

FanFueled is powered by sharing.  Who knows you best?  Your friends.  And what are you more likely to read, an e-mail blast from LiveNation telling you about every show coming up in your city, or a buddy’s Facebook post about a concert he wants you to go with him to?  When you share with your friends, you earn commissions based on each ticket sale you cause.  That means that the more sharing you do, the more rewards you earn.

Still having trouble?  Here’s a real-life example, where you can see just how sharing helps you earn and spread the word about events.

This approach is a big deal – it turns the top-down nature of event promotion on its head, adding real value to the social experience of your event.  Word of mouth is the strongest form of advertising – 50% more influential than TV or radio ads, according to a recent study. The fans are key to an event’s success, and FanFueled puts the essence of the event back in their hands through the power of sharing.

Today’s News: Dan Black, Weekend Events, Ticketmaster lawsuit update and more

15 Oct

There’s a lot going on today before the weekend comes, so here in brief are some news stories we’re following today, and a couple of events going on this weekend that are worth checking out.   Stop back on Monday for some social media strategy tips on how your event can stand out using FanFueled.

  • Tickets for the next show in the FanFueled fall concert series are going fast, with VIP wristbands already sold out.  It’s Dan Black at Lasalle Power Co, and it’s going to be a great night.  His debut solo album just dropped to rave reviews, and after seeing him this weekend at Austin City Limits, we’re huge fans of his unconventional brand of quirky and credible pop as well as Milwaukee-based DJ duo The Glamour, who are opening the show.  The show is Thursday Oct 21 – get your tickets and start sharing, only at FanFueled.com.  If you’re not convinced yet by the music and the rewards, here’s a video for “Symphonies” that earned two VMA nominations from MTV:
  • What’s up for this weekend: There’s a lot of great stuff going on, and while we don’t have MLB playoff tickets to offer, check out FanFueled.com to get tickets to these hot events.  Tonight, Chicago Fashion Week kicks off with a sneak peek at Grossinger City Autoplex, followed by two big afterparties at The Pitch and Crescendo.  It’s $40 at the door, but you can save big (and earn commissions by referring your friends) by getting your ticket from FanFueled for only $20.  On Sunday, check out the SongCircle October Showcase at Schubas, where six amazing songwriters share the stage.  You can check out who’s playing and get tickets here.
  • Class action suit against Ticketmaster proceeds (from Ticketnews) The legal team working on the federal class action lawsuit over Ticketmaster’s misleading and deceptive fees has launched a Web site, Ticket Fee Litigation, to notify people of the suit.  Since every U.S. resident who bought a ticket  from ticketmaster.com between October 21, 1999 and May 31, 2010 is eligible to join the class action, we’re talking millions of people.  The full details of the lawsuit are here, and we’re going to be following this one closely as a federal court in L.A. (hopefully) holds Ticketmaster accountable for their shady business practices. Continue reading

Welcome to FanFueled

13 Sep

This is an exciting time for us here at FanFueled.  Our new Web site is live, and we’re ready to take on the big ticketing giants on behalf of the fans.  We’ve been blogging all summer on the live music business and the changing landscape of event marketing, but now we’d like to share what we do and how our ticketing software platform can help your events succeed.

What is FanFueled?

FanFueled is a holistic marketing and ticketing solution for the live event industry. It was developed to provide value for all stakeholders, including event organizers, venues, artists and – most importantly – the Fans.

FanFueled exists because the ticketing services industry is based on a linear Corporate Conglomerate model that ignores the truth of today’s economy: that the people are in control. The balance of power has shifted to the fans; they are publishing, broadcasting, rating, and “liking” to an extent that is influencing the greater masses.  Like our name suggests, FanFueled embraces this truth by recognizing and rewarding the fans for being the fuel behind an event’s success.

Without the fans there is no experience, and we are a company run and inspired by fans. We know what it means to attend an event: it means sharing a memory, an event, a bond, an experience.  With that in mind, FanFueled exists as a partner to the fans, sharing service fees with the fans who spread the word. The more you share, the more we share with you. Why? Because we’re inspired by fans, we are fans ourselves, and we know that without fans spreading the word, no event would be successful.

How does it work?

It’s simple, really, and is designed to reward you for sharing the events you’re already attending: Half of our service fees go into a pool of money that is used to reward the fans for fueling the success of each event.  The rewards you earn are based on the “ripple effect” you create when you share events through social media.  For example, if you buy a ticket to your favorite band’s show, and three of your friends see it and purchase from your link, you earn a commission for each of those three people.  If one of them shares to four more friends, you earn four more rewards, and so on. The monetary value of each referral depends on the event’s ticket price, and the number of “degrees of separation” available for commission.  As you earn rewards, you can apply the money you’ve earned to your next ticket order, donate it to charity or cash out at any time using PayPal (once your account reaches $10).

What’s next?

As we roll out our software, keep checking here and at FanFueled.com for updates on the latest features, special offers, and chances to contribute your feedback.  In the next post, we’ll look at some of the exciting new features available through FanFueled, and show you how we can help you fuel your events for success.

Using Social Media to Market Your Events

19 Aug

In any marketing-related field, social media is a game-changer.

Eventbrite has blogged about this as well, giving a list of the “Top 10 Best Practices on how to use social media to promote your event.” Only the first half of the list has been posted, but we’d like to add five more tips to their suggestions.  These practices are more general to social media marketing than event-specific, but by applying them to your events, you can increase visibility and attendance.

1. Create a conversation – and listen to what customers are saying

Using social media is a two-way street.  Instead of traditional advertising and event marketing, where there’s one voice (that’s you, the event organizer) calling the shots, the new Web paradigm gives everyone a voice.  By using Facebook, Twitter, and more to interact with your followers before the event, you generate serious exposure and can seek feedback from your audience, almost in real-time.  That leads to better customer service, adds value to the experience of your event, and translates to buzz in the offline world.  How?  If you can engage your Twitter followers into a conversation, a lot of them are going to bring up the same topics (like your event) in the real world.

2. Maintain a consistent image

If you’re trying to build a conversation with your fans, the worst thing you can possibly do is leave them hanging. Responding promptly to questions/concerns/suggestions through social media is critical to building credibility. Online, you don’t really have the ability to “control your message” like in traditional advertising, but it’s important to have your online presence reflect your organization’s goals, tone and identity.

Continue reading

The Hidden Cost of Free Events

10 Aug

According to the folks over at Eventbrite, hosting free events is a bad move.  In a post on their blog, they say that making an event free signals that is has no value, and will actually discourage people from attending.

This is interesting food for thought.  Their argument is grounded in economics –  the elusive “Giffen Good” (a type of good that has never been proven to exist, and which defies the Law of Demand, but still…) – and the results of a simple experiment seem to support this theory.  They created two identical webinars on using social media to promote events.  One was free; the other cost $5 to tune in.  Only 38 percent of those who registered for the free event showed up, but the attendance rate for the $5 event was 69 percent.

A guest post on the blog from  Corwin Hiebert (“who specializes in strategic event design, marketing, and creative talent management”) says a lot of the same.  Some highlights:

I’m convinced that the most offensive word in the event business is “FREE”, specifically when it refers to free admission for an event. Unless you’re new to capitalism, I think you’d agree that the word “free,” more often than not, communicates a lack of value. Whether or not an event can handle a zero-dollar ticket is often beside the point. What is, in fact, being communicated when no monetary commitment is required for an event is that expectations should be low.

When someone registers or plans to attend an event that is free they automatically assign that activity the category of “maybe.” If they are not liable for not showing up then it’s no big deal in their eyes. But it’s a big deal for you, the event planner. Your event plan can be seriously impacted when attendance is such a variable.

He cites Facebook as an example, saying, “It’s a miracle if even 1% of the confirmed attendees show up.”  A lot of people have a tendency to click “attending” or “maybe attending” if a friend invites them to an event, even if they have no intention of actually going.  Event hosts do the same thing, inviting every single one of their Facebook friends when they set up the event. (“No, Guy I Haven’t Talked To Since High School, I don’t care that your garage band is playing in Wyoming this weekend.”)  Event sharing is great, but without a way to filter events down to the ones your friends are attending or those that match your interests, it quickly becomes just another kind of digital clutter to tune out.  There’s no way to separate the events you’re most likely to want to attend from the rest of the crowded online landscape.  At the end of the day, Eventbrite isn’t wrong, just mistaken.  Paid events show commitment and a sincerity of intention to attend, and as Hiebert says, allows you to avoid the pitfalls of having to discount remaining tickets at the last minute to fill seats.  Still, with an effective filtering and recommendation system, I think event hosts could achieve the same sort of relevance and level of commitment for their free events.

What do you think?  Is this theory just a way to sell more tickets to more events, or are they on to something here? When you see that something is free, what do you expect from the event?


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