Austin Leverages FanFueled to Help Win the X Games Bid!

25 Jul

Over the past couple of months, 4 awesome, worthy cities were involved in a heated competition to host the X-Games for 4 years. Austin, one of the bid cities, saw the engagement platform that we did for the Hangout Festival and wanted in. They launched a platform shortly after the city was announced as a finalist and they used FanFueled to harness the passion of Austin’s fans and generate awareness, excitement, and word-of-mouth marketing for the Bid. (Austin’s Facebook page had more Likes than any other competing city and over 10,000 more than the one in second).

Screen shot 2013-07-25 at 1.52.39 PM

Last week, ESPN announced Austin has won the bid and and will be hosting the X Games through 2017! We’re thrilled that X Games Austin leveraged our platform to grow their fan base and spread the word about the things they’re passionate about. We had the chance to sit down and chat with Brian B., a senior account manager at the firm responsible for the campaign, about how everything went. Take a look, and let us know your thoughts in the comments!

1. Why do you think ESPN ultimately chose Austin for the X Games?
Like any smart investor, they selected the host that could bring them the most ROI. It was our mission to show them that Austin was a turnkey solution that would help them grow their brand and bottom-line. A big part of accomplishing that was highlighting a built-in audience/fan base. FanFueled helped us achieve that.

2. What steps did you take to ensure that Austin would be the next host city for the X Games?
Too many to count! I think the most important thing we did was consistently promote across all digital channels Austin’s abilities to deliver a bigger and better X Games.

3. How do you think FanFueled contributed to the success of the X Games Austin bid?
Instead of having superfans promoting X Games Austin in a discombobulated way, FanFueled provided a platform for the most passionate fans to focus their efforts in a way that we felt most impactful.

4. What advice would you give to other campaigns looking to leverage a program like FanFueled?
Don’t get too hung up on the number of signups. What’s just as important is the amount of actions per user.

Congratulations to all of the X Games finalists, and we can’t wait to see what happens in Austin!

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