FanFueled Case Study: Eliminating “Lurkers” and Revolutionizing Engagement Marketing

20 Dec

According to Jakob Nielsen’s popular 90-9-1 rule, “90% of users within online communities are lurkers who never contribute, 9% contribute a little, and 1% account for all of the action.” As a result, online campaigns and brand efforts are wasted on inactive participants.

Well, we think those numbers are pretty bogus.

At FanFueled, we cultivate a collaborative community where every user contributes to the health of the ecosystem. By rewarding fans for their influence and incentivizing activity, fans contribute at a much higher percentage within FanFueled brand pages than Mr. Nielsen would lead you to to believe. Check out these numbers from past platforms below:

Screen shot 2012-12-20 at 4.40.36 PM

So, as you can seen, we’re not fans of “lurkers.” That’s why we’ve created a community that attracts, caters to, and rewards passionate / active fans only.

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