Today’s News: Ticket Prices Deter 72 Percent of Concertgoers

5 Aug

According to a Billboard.com poll released this week, price is the main deterrent for fans for live concerts.  They haven’t released full results from the online survey, which had 642 respondents from July 19-26.  This shouldn’t be a shock to most people: especially as the recession has stretched budgets, rising fees and surcharges have made live music prohibitively expensive for many people.

Other reasons for skipping a favorite band’s live show included not knowing about the event (15 percent), poor choice of venue (9 percent), or having recently seen the artist in concert (4 percent).

Similarly, a poll by Rasmussen Reports in late July found that 67 percent of adults who attend at least one professional music concert a year think tickets in general are too expensive.  Women are more likely than men to feel priced out of concert tickets, with 73 percent of female concertgoers saying tickets are too expensive, compared to 60 percent of men.  However, men are more likely than women not to attend concerts at least once a year.  Those in their 30s are the most critical of concert ticket prices than any other age group, even though they’re the most likely to attend rock or pop shows.  The nationwide telephone poll of 1,000 adults was conducted in February, and a follow-up poll of 5,000 adults found that concertgoers were even more price-sensitive, with 70 percent saying concert tickets were too pricey for them to attend shows.  The result: tours are struggling, and most adults (62 percent) have not attended a concert in the past year.

According to Pollstar’s mid-year report (PDF), the average face-value ticket price for the first 6 months of 2010 for the Top 100 national acts was $60.77, down 6 percent from last year’s record average of $64.61.  These prices don’t include “convenience fees,” which for some shows can be more than half the face value of the ticket.

Whose fault is this?  Well, 42 percent say performers most influence the price of concert tickets.  Twenty-one percent think the venue is to blame, and 17 percent blame the ticketing service.

This is a lot of data, and it all all points at the same thing: something needs to change in the live music industry. The fans are being priced out of their favorite shows, and while the biggest acts are still able to pack arenas, a lot of mid-tier concerts are struggling.  FanFueled aims to change that — keep checking back here, and on our Facebook and Twitter, in the next month for more info and exclusive pre-launch offers.

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